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Why You’re Wasting Time Focusing On SEO and Social To Get More Traffic( 'Takes about 12 minutes to read. )
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Do you struggle to get more traffic? Do you feel deflated because your traffic isn’t what you hoped it would be?
Let me just add; before we go any further, that I pinched this article off David Risley. I didn’t copy it word-for-word; in fact I spent quite a long time re-writing it – which is why my version sounds a lot less American.
The reason I swiped David’s article – which is a good article – is because I’m using it to advertise his product. – ‘More on that further down…
Let me ask you this…
Are you tired of trying to get traffic by depending on SEO, or being told you have to “engage” on social media all day to attract people over to your website/blog?
If this is you, then please read the following from beginning to end. It could turn out to be one of the most important posts you’ve read.
I’m going to explain to you that you DON’T have a traffic problem. And I’m going to show you how you can get as much of it as you want. This really is a quantum-shift in how to think about traffic for your site.
‘Want Some Rice?
If you want some rice today, how do you get it?
Well, you go out to the field and prep it with fertilizer. Then, maybe a month later, you flood the field with water. Soak the rice in water and then you get into a plane, fly over the field and drop the seeds all over the field into the furrows. Then, you wait like 4 or 5 months for the rice to grow. Once it reaches the proper height, then you harvest it. Oh, then you mill it so that you can FINALLY drop some rice into a pot and boil it up.
Mm…. you’ve got some rice. It took a while to accomplish though.
Is this what you do when you want some rice?
Or do you just go to the local shop/supermarket and buy a box of Uncle Bens ( Other brands of rice are also available. 🙂 )?
I bet you it’s the latter. – You don’t grow your own rice from scratch, particularly in the UK – unless you’re an extremely rich horticultural masochist. You simply go to the shop and buy it because it’s much easier.
Because rice is a commodity. It is bought and sold. Yes, some people in warmer countries than the UK grow it, but then most other people simply buy it.
2 Ways To Get More Web Visits
There are, basically, 2 ways to get blog/website traffic:
Grow it up organically.
I hope you see the parallel. Blog traffic is a lot like rice: Traffic, too, is a commodity.
You can go through all the work to grow up your traffic yourself organically, but in most cases, that’s going to take a Hell of a lot longer than growing a field of rice. You’re told you need to post to your blog often, do podcasting, do videos, track every move that Google makes so you can SEO your stuff, share your stuff on social media, be “engaged”, contact influencers, guest post…
AAAHHHHHHHH! That’s insane!
You can just go to the traffic store.
Whip yourself up a nice herd of potential visitors – and have it by the end of the day. The wonders of going to the traffic store!
Why You Don’t Have A Traffic Problem
Bloggers go around with this mindset that traffic is scarce. That it is hard to come by. That you have to work really hard to get it.
But, that’s like saying rice is hard to get. I mean, rice isn’t scarce. You can find it everywhere. You can just go to the store and buy it cheaply. Very few of us, if any, even consider trying to grow our own.
Similarly, traffic isn’t all that much different. Traffic is everywhere. You just want to get some of it.
It is like money. Money isn’t scarce. Money is everywhere. Other people have it. You want some of it so you can have more. How do you get them to give you some of their money? Well, you give them something which they value more than the money in their pocket and they’ll give it to you. Pretty simple, really.
Traffic works the same way. It is, quite literally, a transaction.
Sites like Google, Facebook, YouTube, Twitter… these sites have TONS of traffic waiting for you, and they’re inviting you to come to their traffic stores and simply buy some. And, doing so makes traffic extremely predictable. I mean, it is GOING to happen.
But, of course, traffic is made up of real people. Real, flesh and blood people. And just because you paid to get them to come over to your site doesn’t mean they’re going to opt-in or buy something. – They are ‘captured’ as a traffic source. From that point it is just a matter of giving them value and doing your best to be sure that they don’t go away again empty-handed. Be useful; give them something valuable, and they’ll reward you with their email address or perhaps a sale.
So, you don’t have a traffic problem. What you have is a problem in your approach:
You avoid paid traffic because you think the idea of spending money for traffic is bad, or that you can’t afford it. But…
The reason you think you can’t afford it is because your blog isn’t monetised in the right way.
I mean, look….
If you would be guaranteed to make £2 for every £1 you spent, I highly doubt you’d refuse to spend a quid. You wouldn’t be sitting there saying “Oh, I can’t afford to spend one pound”. No, you’d happily spend it because you know you’ll get two quid back!
So, it isn’t that you can’t afford to go to the traffic store. It is that your blog is set up to operate at a loss.
I mean, if you went to the shop, bought some rice, then walked outside the shop and poured that rice right down the drain… it’d be natural to say that buying that rice was a waste of money. You can’t “afford” it.
But, the way most bloggers have their blogs set up, its pretty much the same thing. You would pay to bring the traffic, and it’d go absolutely nowhere. The result? A waste of money.
Your Solution To Traffic Is… REAL Monetisation
If you want more traffic to your blog, your area of focus should NOT be on all those organic outreach methods.
If you want more blog traffic, you are WASTING YOUR TIME if you put all your focus on writing more content, doing SEO, engaging on social. All that stuff.
Instead, you need to monetise your blog/website properly. Implement the Blog Profit Funnel model – and you can get all the help you need to do it inside the Monetization Lab.
Focus on building up the business machine which goes behind your site. – Because having that backend in place is what is going to allow you to go to the traffic store.
In fact, you’ll be happy as a pig in mud to go to the traffic store and spend some money… because you’re going to be making it back. Then, do some tweaking and set things up right (all stuff we do in the Monetization Lab), and you’ll very shortly be profiting from that traffic.
Your email list will be growing. + You’ll be generating revenue. – And your blog traffic will increase.
This isn’t even a matter of speculation. It is a guarantee. It is predictable because it is based on simple mathematics: If you go to the traffic store and buy traffic, you’ll get traffic. – It WILL happen. The “trick”- if you want to call it that – is to handle the incoming traffic in the correct way so that you’re not set up for a loss.
It all starts with getting the product/market fit right (We have two courses inside the Lab for that… and all the feedback you’ll ever need inside the Lab Member Community).
Once you get that product/market fit right, growing your blog and your business is basically a fairly elementary mathematical problem.
Does This Mean That Free Traffic Methods Are A Waste of Time?
Not at all, but we need to see them for what they are.
Churning out more content, staying current on all the SEO trends, spending hours trying to build up your Facebook page or “engage” on Twitter… all that stuff is the equivalent of trying to grow your own rice. Sure, it works but it is slow going. VERY slow going.
That doesn’t make it a bad thing. But, the internet is evolving. It is harder than it has ever been to grow a site from scratch using free methods alone. And trust me, it isn’t really free. All that time spent, all those months spent on Twitter where you could have been making actual money. Sure, you might not technically be spending money, but trust me, that doesn’t mean it is free. You’re paying for it with your time, your frustration, and lost opportunity.
Today, It is said that the ideal traffic generation strategy for a blog/website is a combination of organic and paid.
In other words, you still want to be doing all the usual outreach methods that us bloggers usually think of, but we ALSO want to “prime the pump” by channeling paid-for visitors also. If you set up properly so that you can do paid traffic, then it will absolutely magnify and speed up the effects of all your organic incoming visitor building.
Why Now Is The Time, Too
I’ll end off with this…
Now is the time to get in on this. To take your monetisation seriously in order to provide funding for your paid traffic. Why? Because a vast majority of bloggers aren’t doing it.
Most bloggers are still screwing around with trying to generate purely organic traf, wondering why it isn’t working as well as it used to. And while many are familiar with the concept of paid traf, they quickly dismiss it because it costs money.
It is short-sighted thinking on their part.
At the same time, more and more people are catching on. – So if you perfect your game in paid traf before most others do, you’ve got a head start.
So, take some action on this, my friend.
You’ll see David Risley talk more about it around the Blog Marketing Academy. But also…
We’ve got a clear goal we’re working on inside the Lab – and we’re doing it together. So, why work on this alone?
Just before we end – I thought I’d show you an example: –
In the graph below, which appears on my website’s dashboard, courtesy of Google Analytics, you’ll notice the upsurge in traffic after I started buying directed traffic in late November.
I don’t pay for traffic when I’ve no advertising campaign to run; so the readings before the end of November were generated largely by organic and search traffic only.
Of course; there’s more to it than just that – like traffic generated through retargeting, for instance… But you can learn more about that inside the Blog Marketing Academy
* …One more thing; while I think of it: –
Having read that article and put it into action; you’ve started buying up and bringing in paid traffic – along with a trickle of organic traffic.
– The question now is: “What the *_* do you do with all that traffic?!” – ?
I suppose I could write an article on it; but it would be a big one. – ‘Bigger than this one, and I’d have to charge you for it because I’d pack it with value… But, fortunately, David Risley’s already done similar over at Blog Marketing Academy. He’s created a course titled * Building Your Blog Profit Funnel * – which is where we need to go to next, following on from the article above, particularly once we’ve got the traffic flowing.
This course is usually supplied free along with membership of the Blog Marketing Academy; or ‘The Lab’ (‘Blog Monetization Lab’) as we refer to it. – However you can even lay your hands on it – for a price – as a non-member.
* It appears to be on special offer right now at time of writing. – Click or tap the link to find out more. *