When starting or launching your own website as an entertainer, the standard method that is widely-taught by many of the business-gurus can have something lacking.
Don’t get me wrong; the starting-out model that is taught by experienced gurus who know what they’re talking about and who adapt with the internet is a great and practical method for building an online information-retailer business, or a forex-trading business, and many of the methods taught are powerful and effective… There’s just one problem though: Although you do want to impart at least some information, and maybe eventually even possibly sell some, doing so is not the main aim of your website. Your website is going to be the online-representation of you, and you – if you’re a solo act – or you and your group – if you’re a group-act – are the brand and also the main focus of the site.
Business Goes Online
David has an online information-retailing business as an online-business coach who teaches how to create your own successful online business, and he makes a living from it which looks after himself, his wife Malika, and his 2 kids; Elyana and Nathan. He’s living proof that it’s possible to make a really good income online in the 21st Century.
Since more and more is happening online as time goes by, it would seem obvious that pretty much every business will eventually trade online, maybe as well as offline. – And that’s definitely going to include your entertainments business.
Maybe you consider yourself an entertainer but you don’t yet have a business? Follow the guidance below and you soon will have.
You want to start your site as a business; because that’s what it is: The online hub of your entertainments business. As an entertainer or group of entertainers, you are a business. This means that you’ll need product to sell… Because unless you have a product – 1 product or more – you don’t have a business.
First you’ll need web hosting and a domain.
I don’t intend to yatter on ad-infinitum about this subject while comparing hosting accounts. I don’t need to write reams on the subject. I’ve already done my homework and I’m going to recommend that you use the hosting provider that this domain uses.
I’ve been a webmaster for pretty much 10 years at time of writing, and in all that time I’ve never seen a better host than SiteGround. < – Click that link to find out more about SiteGround web hosting. – You can even get a free domain, and if you have an existing website, a free site transfer too.
Let’s start as we intend to continue: By increasing productivity and attracting visitors.
We’re not going to achieve that by content-creation alone, even if we go at it Hell for leather, + share on social media, guest-post, SEO-optimise the life out of it, and keep blogging, blogging, blogging. Doing so will have some effect; but it’ll lead to burnout and ending up on the wrong side of the 80/20 rule.
There is a way to achieve good results; but before we concentrate on that we have to instigate something rather important in entertainments; that being cosmetic appeal.
Yes I know your web-guru probably told you not to bother about appearance at first, but you’re an entertainer. What entertainer goes out on stage without make-up? What theatre-owner puts on a gig with no internal decorations, no lights, no effects?
In entertainments; cosmetic appeal is as much a part of attracting eyeballs as anything else, and without it you’re going to make things rather difficult for yourself.
– So at the same time as you’re preparing to start up your business, you also need to see to the glamour-aspect. – Because this is your performer-pitch to the world; more initially than ever. You’re presenting your new entertainments business idea to the world: You’re hoping to attract interest, prospective partners and customers, investors, and finances.
There’s a reason a flower looks its best when it has just fully opened: It’s so that it can be more attractive to pollinating insects which will invest some of their time in sampling the product (nectar in this case) while aiding in reproduction and allowing the flower’s host plant to expand and multiply. In the same way the brighter and more colourful, more attractive, your initial pitch is, and also the initial appearance of your website – regardless of whether its a single page to begin with, or whatever size it is; the more it’s going to leave a good impression if it’s done right when coupled with the business aspect.
As a side-note; don’t concentrate on cosmetic appeal to the exclusion of everything else, but don’t neglect it either.
– And now we come up against another problem:
We can have the best pitch ever on the best website in existence; but if nobody sees it it’ll just be totally wasted effort.
What we need is traffic, and initially at least, advertising.
Are you feeling an inclination that this might end up costing you money. If you have that idea then you’re right. If you wanted to do any kind of business without paying out a dime/cent/penny/small-denomination coin in your currency, then you’ll probably fail. If you wanted to get into the entertainments business for free then you’ll almost definitely fail…
So I’ll be blunt: If you want to do it all for free, without spending any money at all, then good luck and goodbye.
The function of a business is to make money, not to avoid spending it.
If you’re still here then you’re one of the less than 50% of start-up entertainers who realise, rightly, that you have to speculate to accumulate. – Particularly in the entertainments industry. Well done – you’re on the right track and you definitely have a chance.
How do we go about getting traffic then?
Well these days traffic is everywhere, loads of it. The problem is that most of it isn’t moving in your direction; not initially anyway. The good thing is that there are stores everywhere which sell it to you. Those stores go by name such as Google, Facebook, Twitter, Pinterest, Yahoo… and a lot of others too. We live in a “pay to play” environment – to borrow a phrase from a marketing guru – So the easiest way to get traffic is to buy it.
“But that means that I can’t get it free!”
Correct. – see above.
“Isn’t it easier to buy followers rather than to buy traffic? I mean if you buy followers they already follow you.”
Wrong: They haven’t even heard of you, and many of them are bots and scripts anyway.
Don’t buy followers for 2 reasons: –
Do buy traffic. – Don’t buy followers.
But we won’t even be buying traffic just yet. – We have other things to accomplish first: We’ve on the face of it got a blank page, no business, and no product still.
Before we begin building though we need to plan things out in detail. The first thing we need to consider is to decide our niche.
That’s easy – right – entertainments yeah?
Be more specific. Specify it down as far as is reasonably practicable: For instance, in my case I wanted to sing. What did I want to sing? Initially electronica-based pieces, 80s – like music. – But I wanted to mainly sing original music rather than do covers. I also wanted to sing other genres too.
Who was going to write my songs? I was.
Who was going to produce my music? I was.
– Therefore, in my case, I wanted to be a
I also had to ask myself: What do I need in order to achieve that?
A studio, microphones, sound equipment, lighting, computers, instruments… All that lot isn’t cheap – but it doesn’t have to cost a fortune. There are ways of building a decent home studio and kitting it out with equipment that will produce professional-sounding results for under £1000UKP. Doing so is, however, beyond the scope of this article.
Once I have all that I can use it to create my first product, but first I still need to think about my niche: I’ve decided that I want to be a singer/songwriter/producer. – That’s how I’ll brand myself, and because I’m a geeky person with a longstanding background in electronics and technology I can use that as an angle on my music career. – That will set me apart from other musicians and will be a large constituent part of my USP: My Unique Selling Point.
That’s my niche and a part of my branding covered as above.
Your experience will of course vary: Again I suggest that you pick your individual unique specific niche area within the entertainments sector, weigh up what you’ll require in order to achieve that, write it down, and become all of it.
Remember that as you do so you’re doing it with a view towards building a business, so you’re you’re looking for a MARKET, as every business needs a market. A market is a collection of people with purchasing power who are all looking for a similar product.
When you at last create your first product, and subsequent products too, you’ll be looking to arrive at a product/market fit. What do I mean by a product/market fit? – Well it’s quite easy: When a sector of the market is interested in purchasing your product then you have a product/market fit.
Do you really want me to draw you a diagram? OK then; I will: –
* Product/market fit means that you have to fit the market… not make the market fit you.
This is a gem of a quote; one that you’ll find very valuable. If you try to force a market you’ll be disappointed. – But if the market’s already there and you can satisfy their need by providing them with a solution to their problem, then you have product/market fit, and your business will boom as a result of that.
Because you’re an entertainer you’ll be looking for a market who are seeking entertainment, and in that market specifically seeking customers who are looking for the type of entertainment that you provide: People who are seeking a solution to the problem of needing to be entertained in the way that your personal brand can provide such entertainment. That is a perfect product/market fit, and those people will become your customers, your fans, if you perform well.
…And you can build your website around that: A website with cosmetic appeal that is geared towards advertising your personal brand, of which you yourself are a large part. A place where you can interact with your customers, your fans, and discover what else they want you to provide for them in the way of entertainment, and eventually provide for all of their needs.
To summarise so far then…
You’ve got yourself a domain from SiteGround web hosting and you’ve installed WordPress on it. Why WordPress? Because WordPress from wordpress.org is the best, the most stable, the most versatile, CMS (Content Management System) in existence on the internet today. – Take that as a fact from me: I have around 10 years experience as a webmaster, and I know people who have even more: Double that in at least one case.
You also know that you’re going to have to invest in this project. Don’t fret about this though; because if you play your cards right and this project takes off properly it will literally fund your growth and generate more profit than you are spending on funding. You won’t be just throwing money at it without any return, because you’ll have a sales funnel in place to cover your overheads by generating an amount of money that will mean that the money you spend on traffic will be utilised to build your email list and generate even more sales as a result. – Therefore if you get this right you’ll be profiting while growing, rather than paying to stay afloat.
Furthermore you know exactly which sector of the entertainments industry you’re targeting, what you’re going to be blogging about and the kind of content that you’ll be featuring on your site.
Most of all, as a part of the above you’re starting to compile a business plan as you work your way through all of the preliminaries. When you launch this baby it’ll be more than a “start up and hope” scenario – You’re already planning with the intent to hit the ground running with this creation.
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