You have the right to do whatever you want with your own website/blog
– and you do not need to justify that to the world. You own it, you do the work on it, you pay the bills. It is yours to do with – as you please and what you want, when you want to.
Always strive to give more value to the lives of your readers than you extract.
Help them solve real-world problems, and also help by delivering the transformation in their lives that you are in the business of delivering.
If you work very hard to provide a lot of value, you should be rewarded for it.
The world is based on exchange and, when that is violated, negativity and complaints will result. With this in mind, you are usually doing yourself AND THEM a favour to charge a suitable price for something of real value.
Never promote a product as an affiliate that you don’t fully believe in.
Never promote just for the money.
If you question the value of something, or some money-maker is giving you an uneasy feeling, don’t promote it.
Never disparage or minimise yourself and your value. Not ever.
Do not require that everybody like you.
Realise that a small, but dependable percentage of people are routinely negative and will complain no matter what you do. You are better off to get them out of your space than to attend to their complaints.
On the flip side, don’t be dismissive of all complaints! Some are valid, but you need to learn to tell the difference between a legit issue and a person just taking out their own unhappiness on you.
If you would personally be annoyed by the number of ads on your website or blog, don’t run so many ads.
Also, realise that you probably need a better business model.
Respect your reader’s attention and their time.
– Not necessarily by keeping it short, but by making their time with you well spent.
Always be helpful.
Acknowledge your reader communications.
This is a two-way street, and nothing says “I don’t care” more than not treating your reader with the respect of acknowledgement. If they take the time to email you, you should take the time to read and respond to them.
Always be honest and authentic.
– That doesn’t mean you should tell them everything about yourself in detail, (In fact that could well bore them senseless.) but it does mean that anything that you do or say is not dishonest / a lie.
Look out for your readers and help keep them out of trouble.
– That means helping them avoid pitfalls, even if their avoiding said pitfall might cost you a sale or commission.
Create products and services aimed to serve your readers well
…and choose to promote products you are comfortable putting your brand name behind and staking your reputation on.
Ensure that everything you sell to your readers is so good that you feel it would be a disservice NOT to sell it to them.
Never use false deadline, manipulative marketing, false claims, false testimonials.
When you have something truly awesome for people to buy, sell hard but honestly.
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You have been reading The Marketer/Blogger Code of Monetisation – – – – – Originally authored by David Risley. – October 2017.