This tangled web of
Choose the right platform for you and your band/brand. Don’t try to become a master of all platforms though. – I recommend you use one or two main networks of choice and stick to those. (You’ll notice that I mainly use Facebook and Twitter only. Some of my posts go on to appear on other social networks such as Google + eventually; but I rarely follow up anything on those other networks.) If you spread yourself around too much you run the danger of becoming overly inconsistent with your postings. You can harm your brand image if you become overly inconsistent with your updates. – But as with a blog: Don’t post just for the sake of posting. Content is king just as much on social media as it is on your website.
Consistent updates on social media build trust and respect, as well as keep your brand in the forefront of the readers’ minds. Conversely; empty posts are full of empty words – so don’t just post any old bullcrap to a schedule; rather, post when there’s something worth posting about… Yes just the same as you should do with your website; but remember that social media belongs to all its users and is actually owned by the company. (e.g. Facebook.) – You can’t ‘do as ye will’ with it like you’re able to do with a self-hosted (WordPress) website. Be consistent with your header and profile image across your chosen platforms, and interact with others on Facebook, Twitter and/or wherever else you may appear.
Consumers are real people: even though you’re typing into a computer and doing it all with pixels; you’re doing so for real people at the end of the day. You want Human beings doing business with you electronically. Therefore engage your followers, build trust, add value; rather than beat them over the head with sales pitches. – You know those annoying religious people who always quote Bible verses and do nothing but try to sell you their brand of religion? (Yes Jehovah’s Witnesses and Mormons especially.) Well if you turn up on a social network doing nothing but trying to sell your products you’ll become equally as annoying as they can be, and may well end up being shunned by the network’s society in a similar fashion. (Unless you live in America where they’re largely religion-mad and can’t get enough of it… But that’s another story.) If you socially engage with others then the people you talk to might return the favour by socially interacting with you, and then eventually being a fan and perhaps even a future customer after a relationship has built up between you.
Understand how to properly use hashtags to maximize reach and engagement. Research and test the optimal number of hashtags for each platform. I recommend several on Twitter and Facebook. none on LinkedIn, A couple on Google+, and quite a lot on Instagram. (but limit the number in your actual post to a few – then post the rest into a comment right after you publish). To save time, you can store your most common hashtags in your notes.
There are times when a portrait shot is the best view to use. – However as a general rule don’t hold your phone vertically for videos. Maximize the screen real estate with horizontal “landscape” style videos. The same is true for most pictures, with the exception of Instagram, where default photos are square. I recommend downloading and using PAINT.net to make exact image sizes for stills. Its very user-friendly, it’s a free program, it uses hardly any resources, and it’s always there on your computer. (PC only. – Mac users have an equivalent program. Paint.NET does not work on Windows RT.)
Out of all the rules outined in this article; this one is to be adhered to hard and fast, and it should never be broken.
It’s dishonest and unethical, added to which, although the follower count on your profile will look great, but the return on your investment will not carry through as most paid followers are spam bots and/or not relevant. You’re also trying to fool honest people into thinking that you have a ‘fan club’ that you don’t actually have. Surely you don’t want to be a con-artist?
*Do, however, pay for TRAFFIC: Buy targeted traffic from Facebook and others, and get real fans that way.
Remember your followers and likes are real people. Respond and engage with them in a natural manner. Also remember to reply to messages, because ignoring direct messages – other than initial direct messages from an autoresponder on Twitter, will damage your credibility. Aim to respond to any enquiries or issues within 24 hours.
For example, just because Twitter allows up to 140 characters (for the time being) doesn’t mean you should use them all. (Having said that I commonly do.) It can be an idea at times to leave room for followers to retweet you or add commentary. Also when you’re posting on Twitter, don’t forget to leave room to strategically place a few hashtags.
So there you have it: Guidance from the guided.
Speaking of social media; you are aware that Sharron-Idol has accounts on both
Twitter (See also Lyrics to Sharron-Idol’s song * Twitter *)
and Facebook I take it?
If you weren’t aware of that fact then I urge you to check out the links.