The following is a checklist of things that every musician/entertainer’s website should have
It’s always a good idea to have a tweet sized description of your music and band or whatever on your website – as the WordPress author bio attached to articles, posts, pages, and songs, Etc. that you wrote.
A slightly longer version (about a paragraph) may be a good idea for inclusion on the Home Page; and then the full-blown biography with a list of all your notable accomplishments on a separate ‘About’ page.
You’ll find that promoters and the press might occasionally lift phrases from your bio verbatim, so having a few bio options makes it easy for people to quickly get the info they need.
It would probably be too labour-intensive and unproductive to rewrite your bio from scratch every year. – However it will require updating from time to time, so be sure to add a few sentences about what’s happening around about now. (If what’s happening now is also the most important or dramatic news about you or your band, make sure that you put that info at the beginning of your bio).
You have so GOT to have music available to stream on your pages. (Your * Home * page might be a suitable place for that too (?)). You might consider it a good idea to put a music player widget in the sidebar of every section/page of your website perhaps. This may be overkill though: Avoid putting it on sales pages / squeeze pages. Remember to switch the auto-play function OFF. Your website visitors don’t want to be forced to hear your music. – If you do force them then very few will pay a second visit.
If you can find a music player that doubles as a music store, that doesn’t use Flash, and is written in HTML5; then by all means use that too.
Fans love videos; and talent scouts want to know what you sound like (and look like) – when you’re performing live in addition to recorded materials. Also the press might want to share the videos you present when they write about your music. Make sure that you’ve got videos on your site that are easily shareable. – Like sharable as in YouTube or Vimeo for instance. You may even have them hosted on You Tube and/or Vimeo, and streamed to your site via an iframe player.
Do NOT link EVERYWHERE. Promoters and press don’t want information overload. A blogger might want to link readers to your YouTube channel. A promoter might want to send people to your Facebook page. So you want to have links to the basics: YouTube, Facebook, Instagram, and Twitter. (You should also have some music on Spotify, because lots of blogs that might write about your music like to use Spotify players in their posts).
What’s your gigging experience? Where have you played before, and when? Where and when are you playing next? These details can be super helpful to talent scouts, as well as to fans who want to come to the shows. Remember to keep your calendar up-to-date.
What’s happening in your musical life? Again, this info is helpful for industry folks AND fans. Try to make sure that you update it when there’s reason to do so; but try not to do so for the sake of it.
We’ve already touched on this, but lets go straight for the throat: –
Promoters and booking agents probably won’t be buying your CDs or downloads, but they might listen to your streams. There’s also the suggestion that a music store on your website shows you’re serious about your music career. – Besides which; you want your fans to be able to buy your music – right?
‘Sign up for my newsletter’ will NOT cut it, and it will not get you any conversions onto your emailing list.
As an entertainer and entrepreneur, your emailing list provides the main lifeblood of your entertainments business. – That being repeat traffic and sales.
This probably won’t be used by any industry people, but it shows you’re taking the right steps to interact with your audience.
I hope this list inspires you.